The winemaking tradition of the Pérez Foncea family dates back to the late 19th century but it was only in the latter part of the 20th century (1984) that they started to sell bottled wine. Until then, their winemaking efforts had focused on making and selling wine in bulk to wineries.

In 1984, Luis Pérez Foncea decided to transform the distillery in Fuenmayor into a modern, functional bodega to make, age and bottle Rioja wine. He employed his know-how in state-of-the-art technology to make wines that expressed their full personality. That first project was called Bodegas Luis Pérez Foncea e hijos and had a brand, Tondeluna, supported by 35 hectares of excellent vineyards.
The wine market soon forced the owner to expand his business and introduce some changes. The firm was converted into a limited company in September 1996 and the children of Luis Pérez Foncea joined the company. This was the birth of Bodegas Vallemayor S.L. which today already owns 70 hectares of vineyards.

Vallemayor in turn became the flagship brand of the new project and the main drive of the technical and commercial development of the firm until today.